Attractive theme year
The Deutsche Zentrale für Tourismus promotes German World Heritage.
Focusing on the past: the German National Tourist Board (DZT) has declared 2014 a world heritage year. Under the motto “UNESCO World Heritage – Sustainable Culture and Nature Tourism”, Germany’s World Heritage sites will be the focal point of its advertising activities. As Petra Hedorfer, CEO of the German National Tourist Board, emphasizes, “The UNESCO seal is an important quality label in international tourism.” No less than half of all international visitors choose a cultural holiday in Germany. With good reason, since there are 38 World Heritage sites to admire and explore – from impressive Cologne Cathedral (photograph, right) to picturesque Muskauer Park on the German-Polish border. The innovative visitor centre at Messel Pit combines modern architecture and fossil discoveries – and enables a fascinating look at Germany’s first World Heritage site (photograph, left).
