Setting up your own business
It is not always easy to start your own business. Three entrepreneurs give tips about what aspects you need to consider to get off to a successful start.
Kim Berg ,
21.04.2023 
Sophie Chung, founder and CEO of Qunomedical
“Entrepreneurs should always go all-in. And they should be aware that the road will be bumpy, with lots of ups and downs. Which makes it all the more important to find something you are really enthusiastic about and love doing. That may sound obvious, but it will make setting up a new business less stressful. When I founded Qunomedical, I did it because I felt that the healthcare system needed to become more human again – as a doctor I had seen that this human element was lacking. Apart from that, one of the most crucial factors will probably be your own network. In Berlin I encountered an incredibly open community of entrepreneurs who helped me time and again – both with bureaucratic matters and business challenges.”
Robert Tomoski, founder of Impulse AI
“Setting up Impulse AI, my AI start-up for smart employee surveys, involved lots of highs and lows. However, it quickly became clear to me that having grown up in a multicultural environment was an advantage. Individualisation and internationalisation are becoming increasingly important in our world of work 4.0. What used to be seen as a weakness is nowadays a strength. It is often said that setting up a new business is a marathon, not a sprint. But in my opinion, it is more like a long hike. Every trip we take, every new culture and perspective we bring with us, fills our rucksack and becomes an important tool on our journey. Thediversity approach was thus a decisive factor in our success at Impulse AI. We found that a diverse team of people with different backgrounds, specialist expertise and perspectives produces creative ideas and innovative solutions.”
Anna Yona, co-founder of Wildling Shoes
“When we founded Wildling Shoes we wanted to establish an international brand. Wildling Shoes are shoes with an anatomical fit and a very thin sole so it almost feels like you are walking barefoot. We knew that a product of this kind would also generate international demand, which is why we decided from the outset to take a crowdfunding approach using the international Kickstarter platform and a multilingual online store. This enabled us also to use our contacts outside Germany right from the start. We received concrete support and advice with setting up our new business in the form of things like business plan competitions and entrepreneurial coaching. Ultimately, ourbusiness plan helped us secure our seed funding.”
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