Fair guest Canada: a partner for innovative industry

“Hannover Messe is giving us the opportunity to strengthen our relations”: Canadian government representative Christina Bilyk has made it clear in the run-up to Hannover Messe 2025 why German-Canadian exchange at the world’s leading industrial fair is so important. Dominated by tariffs and isolation, current US economic policy makes it all the more important for other countries to engage in open trade. At the fair’s opening press conference, Bilyk’s compatriot Jayson Myers, CEO of the industry association Next Generation Manufacturing Canada (NGen), emphasised: “Canadian firms are very interested just now in finding new customers, investors and suppliers outside North America.”

Canada is the partner country for Hannover Messe in 2025 and will be appearing at the fair with a whole host of companies that are working on solutions for the industry of the future. The development of sustainable and environmentally friendly industries is their focus, alongside issues such as artificial intelligence, automation, clean technologies, hydrogen, electric mobility and robotics. One of the exhibitors in Hanover for example is Maple Advanced Robotics, which won the fair’s Robotics Award in 2025 for developing an AI-based software solution that enables robots to adapt to changing situations and execute complex tasks with no-code programming.

 “Canada is an ideal partner country”

 “Canada is an ideal partner country for Hannover Messe,” says Jochen Köckler, CEO of Deutsche Messe AG. “It brings strengths in the areas of sustainable industrial innovation, advanced production and new technologies.” And it can build on long-established business relations with Germany – Canada’s most important trade partner in the European Union. Among other things, Germany imports large quantities of aerospace machines and components, while Germany in turn is an important supplier of machines and high tech to Canada.